
Women Entrepreneurs
Mumzworld’s founders turned a defined audience into a business focus
Mona Ataya and Leena Khalil’s company offers a lesson in building around the needs of mothers and families rather than a broad retail catalogue.
GULFPRENUER NEWSROOM
The journeys of founders building businesses in the Gulf and Middle East: beginnings, setbacks, lessons and milestones.

Mona Ataya and Leena Khalil’s company offers a lesson in building around the needs of mothers and families rather than a broad retail catalogue.

The homegrown coffee company offers a useful lens on specialised products, business customers and the service behind a small brand.

Careem’s origins offer a practical way to think about local customer problems, operational trust and the work behind a regional platform.